Architectural and Interior Design Photography – The Past and Present Cost of Technology

Photography in the 21st Century has changed significantly from what it was only ten years ago. In the past, an architectural photographer would have a significant but one-time investment in cameras and lenses. We would be faced with ongoing expenses for film, film processing and Polaroid test film that would apply to each photograph created. At the end of the chemical era, it was not surprising for these consumable expenses to exceed $100.00 per photograph and they would constitute 25% to 50% of the cost of photographing a project. If in a day’s shoot an architectural photographer would shoot five interior images and two exterior images, at the end of the day the bill to client would be in the range of $2000.00.

The Polaroid test film we had was of low resolution, rotten color (which is why I always used B/W Polaroid) and of very limited size; my 4×5 camera used 4×5 Polaroid and we had to make all of our decisions regarding composition, lighting and styling using a 4×5 inch print and a magnifying glass. It was better than trying to look through the camera, and we worked hard at making the most of each Polaroid because we all knew they cost money and the expense could rapidly consume our financial budget without a well-disciplined approach to the use of them.

Film processing was another expense variable that relied upon the skill and technical mastery of the photographer to maintain control and not blow our budgets. Because we were working on location without the luxury of having a photo lab on hand to process the film before we broke down a set, I would normally shoot six sheets of film for each photograph at the cost of $65.00 per photograph. And if the client wanted another version of the image it would require another six sheets of film constituting an additional $65.00 added to the cost of the project. Then it could take as much as a week to process the film and deliver it to the client for preliminary review and consultation on color and cropping.

As an architectural photographer in the San Francisco Bay Area I am thankful for the advent of digital photography, because we no longer need to strain our eyes to see if the flowers in the back corner of a shot are positioned properly. Today we can review the shot at full resolution on a laptop computer at magnification equivalent to a 20×30 print or more. Now we can not only tell if the flowers are in the proper location and oriented effectively, we can determine if the blossoms are overlapping each other or if the babies breath should be thinned. We can see the texture of the fabric on the sofa and the brush strokes in the paintings and make judgments of color representation and cropping on site before we break down and move on to the next photograph.

These most prominent of the benefits of digital photography and the easiest to describe. The rapid turn around, the retouching and other capabilities the digital process gives are valuable beyond measure. When digital photography became the standard, I and all of my clients all hoped the cost of a photo shoot would be reduced because we would no longer have the expense of Polaroid, and film processing. This hope soon faded.

The reality is that digital photographic and computer technology are advancing at remarkable rates, and to provide professional photographic services requires a significant and continual investment in upgrading hardware and software. There are significant expenses involved in simply archiving and cataloging the images we create for our clients because we need to have a triply redundant back-up system that includes off-site storage. And the expense of upgrading hardware and software is equaled or exceeded by the expense of continually learning the operation of new software and implementation of new procedures and industry standard practices to provide the services and products our clients need, not only today but in the foreseeable future as well.

The cost of consumable expenses (Polaroid test film, film and film processing) have been replaced by the cost of technology, and these costs must be billed to each photograph or project in order for the photographer to provide these services in an ongoing manner. The photographer who is not billing these costs to the project is a poor business manager and is operating with an unsustainable business model.

Bringing Out Architecture and Interior Design to Your Office

Many people need to have office space for themselves or their business and be with their family at the same time. There are rooms that people put in their homes so that they can spend time with their families, but also get some work done without being bothered.

In order for you to get the perfect home office design that you are looking for, you need to have an up to date idea on architecture and interior design. There are many ways to make your home office feel professional yet personal. Many people go for the wood furniture office look. It states regal sophistication. Any client that you may have stopping by will be awe struck.

The way your office is designed says a lot towards how professional you are. It says that you care about how your business is supposed to be represented. Even if your office was not at your house, your style would need that sleek sophistication that a wooded furniture office could bring. The architecture and interior design that could be brought to your office is not that hard to find. You could hire a decorator if the budget allows. If not, there are many ways that you could decorate your office by yourself.

Keep up to date with the style that you have in mind. Styles change a lot over the years, so you do not want to be stuck with a dated office. Your clients would not take you seriously. It may sound weird, but even though style has nothing to do with the talent that you have in running your business, clients look at the small things like that. Architecture and interior design are very important when redesigning your office. It is all about the features you can bring.

Wooden furniture makes your office look more professional. It means that you are settled and that your business is not going anywhere. If you were to have plastic furniture, it would say that you do not take yourself very seriously. If your office looks expensive, your clients will assume that you are doing a great job with our clients and bringing in the money.

Architecture and Interior Design Writing – Choose A Good Writer For Your Magazine, Website Or Blog

Do you have an architecture and design magazine that requires good writers who can understand your in house style and implement given guidelines for producing timely, informative articles and features to increase your subscriber base?

Whatever your specific needs for a good writer are, this article aims at helping you focus on 5 key requirements of hiring an experienced writer who will deliver value-driven content for enhancing your publication’s presence.

So, take a look below and apply these 5 practical tips for choosing a good writer for your magazine, website or blog pertaining to architecture or interior design.

Tip #1 – Check with the writer for past experience in your niche

While a basic interest in architecture styles, trends, techniques etc. is a positive quality for choosing a writer who can deliver on your long term vision for the magazine, website or blog you own, it is essential you hire a writer with experience in your particular niche.

Writers with mainly health articles, financial articles, SEO articles experience to their credit may not be the perfect fit for your specialty publication, especially if you have a select target market. Face it, the whole point of your publication is to get more readers, win more sales and increase subscriptions, right?

So, why not choose someone who can hit the ground running for your specific content requirements?

Tip #2 – Choose a motivated architecture writer who is clued in on interior design topics as well as SEO

Hiring a motivated article writer who has knowledge and interest in architecture as well as interior design helps you do away with the necessity to constantly spoon feed and prompt the author to create and present informative content.

Such a writer will already possess the skills required to direct pre-qualified traffic to your website or blog with a knowledge of organic SEO when writing on a variety of topics.

This is because even if you are a print magazine, you are sure to also have a blog that will require fresh blog posts on similar topics as presented in the magazine issue and if your chosen writer can switch between both print and web styles easily, you have a good match for two styles of publications in one unique author!

Tip # 3 – Pick a writer who can address customer concerns and connect with your readers

If you have a B2B publication and are looking for a business writer to help get the message across for various products and services offered by advertising clients of your magazine, you need to hire someone with knowledge of market presence of similar products and services if existing, the target audience and possessing a style of writing that grabs attention and gains respect of new customers.

For B2C publishers, hiring a writer with solid knowledge of effective ways of connecting with readers and converting new readers into subscribers is like having an arsenal for assured business success.

Tip #4 – Choose a writer who can provide well researched articles on a variety of topics

Your chosen architecture or interior design writer must not only be able to follow given style guidelines and understand your target readership, but also have the proven ability to conduct adequate research for articles even on new topics, like emerging technology, materials, techniques and global trends.

No valid topic should be considered off-limits and the writer must be willing to explore and delve into various credible sources to write about different facets of the basic information you provide about an assigned topic, making the article valuable to readers!

Tip # 5 – Can your writer work independently to deliver complete articles that are ready to use?

Working with new writers and having to mentor them constantly can be a real pain when it comes to running a design magazine, website or blog, which has so many business aspects to monitor.

Hiring an experienced, knowledgeable and motivated writer can help you concentrate on business promotion, advertising revenue or improving subscription platforms etc. instead of having to oversee the writer’s entire body of writing.

The Importance Of Architecture And Interior Design For Retail Businesses

Opening and running a retail business is more complicated than just buying or renting a space and opening for business. There is competition and the whim of the public to consider. there is also the proper display of merchandise and the safety of the shoppers who come. well designed businesses attract more customers and sell more of their goods. they also stay in business longer and make better profits. Taking the time and making the investment in a good architect or Interior designer is just good business.

Some things that must be considered in planning a retail business are location, store front design, traffic flow inside the business, customer safety, color scheme, ambiance, decor style, ease of maintenance and customer convenience. Location of different departments and display cases can make a big difference in the success or failure of a business. A professional store designer can put together floor plans that will work for each kind of business that take safety and traffic flow into consideration. Most businesses have one chance to impress the buying public. Waste that chance with bad ambiance or poor store design and the business will fail.

The first consideration, after location choice, is matching the design and decor to the product to be sold. A gourmet restaurant needs a different decor than a coffee shop or fast food place. A sea food restaurant needs different decor than an Irish pub and so on. The decor needs to match the product sold to be most effective. Most customers will be expecting certain decor for the product they are shopping for. An intimate apparel and lingerie shop will have a more feminine feel than a men’s sportswear shop. An Interior Designer or an architect specializing in retail design can suggest decor and merchandise arrangement that will help customers shop with ease and purchase more.

Once the business has a design that matches the merchandise, it is important to pick a decor theme within that design. This theme can be ultra contemporary, European, glam or traditional and everything in between. this theme can be in different colors. It is important to pick a color scheme that is pleasing to customers and encourages them to buy. There are studies that show certain colors in restaurants work better than others to encourage customers to eat and drink more. The colors of walls, flooring and store furnishings should all go pleasantly together making customers comfortable and in a mood to buy more.

All the decor items in a business should be easy to maintain and safe for clientele. flooring choices should be considered with safety in mind. No one wants customers slipping and hurting themselves on a too shinny flooring. The floor plans should group related items together for customer convenience. Check out lanes should be conveniently located and manned. A well designed and implemented store will sell more merchandise.

Venetian Architecture and Interior Design

The City of Venice, Italy

Venetian architecture comes from Venice, a city in northeastern Italy which is made up of 118 small islands separated by canals and all linked by a series of bridges. Venice was named for the ancient Veneti people who inhabited this region in the 10th century BC. The city itself was founded between the 5th and 6th century by wealthy inhabitants from the mainland who were fleeing the barbarian invasions.

History of Venetian Design

Venice was the birthplace of unique architectural styles due to the necessity of building homes above the many canals. The buildings were set on closely spaced wooden piles made from the trunks of alder trees. Venetian architecture was influenced by the Gothic style along with Byzantine and Ottoman influences. Some of the more famous Venetian architects were Baldassarre Longhena, who designed many churches in the Baroque style during the 17th century and Carlo Scarpa, a 20th century architect who created many designs of landscapes, gardens and buildings not only in Italy but throughout the world.

Venetian Architecture

Venetian architecture is lighter in structure and more graceful than the heavier buildings in other European cities. Every inch of land was considered valuable so architects never added any more weight or size than was necessary to support the building. The most famous design element of Venetian design is the Gothic lancet arch, where the top of the arch is tall and pointed, like a lance. Another design used in the 14th and 15th centuries is a central hall, called a portego, which is a long passageway usually opened with a loggia with Gothic arches.

Colors That Support the Style

Venetian colors were mostly rich colors like dark reds, muted yellows and bright blues. Many colors were muted in tone and during the Renaissance, they were gradually softened to duplicate natural colors. Of course, you cannot talk about Venetian style without mentioning Venetian plaster. The plaster was mixed with marble dust and applied in thin, multiple layers, then polished to a smooth surface. This gives the illusion of depth and texture. Venetian plaster can also be left unpolished which leaves a matte finish that is rough and stone-like.

Venetian Design Elements

The Venetian style was also used to create beautiful interior designs. In fact, some of the best examples of rich, extravagant Rococo designs were found in Venice. Draperies and curtains were made from materials like damask, velvet and silk. Other elements found in Venetian homes were girandole mirrors, colorful chandeliers using Murano glass and precious stones, polished terrazzo flooring, arches with broken pediments over windows and doorways, porcelain figurines and oriental rugs.

Examples of Venetian Architecture

In order to explore the world of Venetian architecture, we will look at some historical examples.

Doge’s Palace – This structure was originally built in 810 in the Venetian Gothic style, was rebuilt and partially reconstructed a number of times. It is now a museum and is a landmark of Venice.

Ca’ d’Ora (golden house) – Also known as Palazzo Santa Sofia, it got its original name from the gilt and polychrome decorations on the outside walls. The architects were a father and son team – Giovanni and Bartolomeo Bon, who also, by the way, worked on the Doge’s Palace.

From My Heart

My dream is to travel and learn about culture, history and design. I hope some day to visit the romantic city of Venice, Italy; to see the things I write about, experience the culture and the warmth of its people. I would love to travel through the tiny canals in a gondola while viewing its beauty, architecture and arts.

If you would like to learn more and see photos of Venetian architecture and design, please visit my blog.

Copyright 2012 Katy Hahn Designs

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